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Top 25 Coolest Sneaker Designs of 2009
 Top 25 Coolest Sneaker Designs of 200905 Jan0Read More
Bloomberg BusinessWeek's got more kicks than a Bruce Lee flick—sneakers that is. For more than a century, athletic shoes have been basically the same. Yet every year, such companies as Nike
and adidas produce thousands more designs. We teamed up with Sneaker Freaker, one of the world's foremost shoe magazines, to bring you the top 25 sneakers of 2009. Nike Air Yeezy Riding a
tidal wave of hype, Kanye West's signature kicks were the most sought-after sneakers of the year. Love 'em or hate 'em—and many shoe lovers did both—no look back on 2009 could ...
Reebok Finally On The Rebound
 When adidas bought Reebok for $3.8 billion in 2005, it was thought that the
merger would allow adidas to challenge Nike. It didn't happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but
didn’t really have any proprietary assets. Four and half years later, the key -– adidas has discovered –- is to grow market share by developing new,
innovative products. In today's fourth quarter release, adidas said that Reebok sales in North America were up positively (4 percent) for the first time since the acquisition
The Wolverine of Soccer Shoes
 The cleats can actually extend in response to soggy ground conditions. Here's
how they work. At a big, blow-out event in London last week, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial
Superfly Vapor II football boot (or "soccer shoe," to Americans). Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction
technology," which allows the pegs of the cleats to actively adjust to turf conditions. Say what? How's that happen?
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